I’m not telling you anything you don’t already know about the Veronica Mars Movie Project. It was the first feature to hit the $1 million mark on Kickstarter, the crowdfunding website, and went on to rack up $2 million… in under 12 hours. It’s still raising money, and it’s got 29 days to go.
If you’re an artist in the business of creating things—music, movies, books, whatever—this should be exciting news. I know I’m excited, and not just because I was a huge, rabid fan of the show (although I was). It’s not often I get excited about a TV show unless it has Star Trek, Battlestar, or Buffy in the title, but Veronica Mars was smart and interesting and funny, and it was over sooner than was to my liking.
I love that we’ll get a movie continuing the story. What I love even more is that the fans are the ones who have funded this. I think it speaks volumes that people put up money in advance to help make this happen. I’ve seen this happen (and have helped it happen) with a video game launch, a friend’s book, a photo exhibit, and much more. There’s also a really cute-looking movie (co-starring the really cute-looking Nicholas Brendon and the fabulous Ann Walker from Sordid Lives) seeking post-production funding that has eight days to go and is only a few thousand dollars from its goal.
You know, I can see where it might be tempting to say it’s too bad that these vehicles can’t get funding from major production studios or that book can’t land a mainstream publisher… but maybe it’s not a mainstream book and maybe that movie isn’t going to attract the same size audience as something like The Avengers. (Nothing against The Avengers of course, or against anything that stars Chris Hemsworth—except maybe Snow White and the Huntsman, which was atrocious and he didn’t even take his shirt off once.) What I love about these is that people believe enough in the idea of a project to help support it toward its fruition.
And I love that, even in a small way, I get to help.