If I’m honest, it’s probably closer to my spleen.
As I’ve discussed before, I have a love/hate relationship with social media. But, dialogue is always a goal of mine with writing, and I mean dialogue with the reader, not dialogue between the characters (although that’s a component of my writing, obviously). Social media is probably the best way for a midlist writer (or lower, like myself) to put a message in a bottle and send it across the sea to people who may open it and say yes, I get that.
So anyway, I read that post and my first thought was, “Well, what a load of codswallop.” Because codswallop is a word that doesn’t get brought out and used nearly often enough anymore, don’t you think? (Sadly, I wasn’t able to find an etymology for the word. It makes a colorful alternative to nonsense, though, and it also makes me think of fish, which makes me think of chips, and now I’m hungry and clearly getting off track.)
Anyway, where was I? Right. One of the most important things I tell my students when it comes to social media, I think, is just be yourself. (Unless you can be Wonder Woman. Always be Wonder Woman.) People want to read your books and stories, yes, but when they come to places like Twitter or (ugh) Facebook, they want to read about you, about your work, and get to know you a little better. If you’re a nonstop marketing mechanism and all you do is sell sell sell, people won’t care.
So yeah when I read that article, I thought, what a load of codswallop.
(OK, if you must know, I also thought “what a bunch of f@&$ing bulls@$t,” because I learned my penchant for colorful metaphor from my dad and my dad is a U.S. Marine, and so I’ve always had a hereditary link to the profane.)
But anyway, the idea that writers should keep themselves and their opinions out of what they’re saying online is such a bunch of twaddle, I don’t even know where to begin.
Maybe I’ll begin and end where I always do, at that queer junction I inhabit. I’m gay. My mere existence is inherently political. I haven’t shed blood for my sexual orientation (yet), but I’ve been threatened, intimidated, and punched for it. These are things that I don’t set aside when I sit down and write. Totally the reverse. I call those things up, along with a bunch of other stuff about me, about my past, and about all the random and particular things I’ve learned along the way. I put that on the page, and I also put that on Twitter and Instagram and (ugh) Facebook.
But. (Come on, you knew there was a but coming, could you see my “but” face?) Yes, there’s obviously a risk with telling people what you think. Or telling people that you’ve had a bad day. Or mentioning that you got three rejections in the space of one day and that makes you want to have a drink. Or that you think a particular elected official is a witless dilettante who hasn’t the first clue what he or she is doing. Because people might not think the same things that you do, and they might get downright angry about it and unfollow you and not buy your books.
Are you really going to lose sleep over that?
Besides, I’d be hypocritical if I said I haven’t done the same thing, too. There are writers I find highly objectionable because of their personal views, and I won’t buy their books. There are also editors and agents whose comments on social media have made me… reluctant to pitch to them. From what I can tell, none of them are exactly hurting from my exclusion. By the same token, my selection of books to read is not exactly shrinking by their omission.
There are lots of books and lots of readers out there. The trick is connecting with the ones who will get your work and will get you. It takes time, and consistency, and it takes being yourself enough that people recognize the you in your writing.
And it’s easier to be yourself than it is to try and be someone else.
Personally, I’m happy to see that someone like author Matt Bell is posting about running a marathon, author Rebecca Chance’s cats are sleeping in the Jacuzzi tub again and leaving muddy paw prints everywhere, and Jennifer Weiner is live-tweeting The Bachelor. (I’m not going to watch it myself, but I could see myself live-tweeting the season finale of Supergirl.) Or Chuck Wendig is being… well, Chuck Wendig.
Just be yourself, and be as genuine as you feel you can be. But for heaven’s sake, don’t obsess about your “brand.” You’re not a box of cereal.